HiValue is a hands-on training program designed for cross-functional teams that are involved in the development and management of new product or service offerings, from companies that want to create or improve their development process, to ensure value creation and business growth in a highly competitive environment.

This 4-part program not only provides comprehensive coverage of major topics in New Product Development (NPD), but also allows participating teams to undertake an NPD project of strategic importance to the company, while mastering the NPD process.

Brochure Appy here

Can Apply?

This program is tailored to teams of 3-5 participants that are mid- to upper-level managers in any area involved in the development and management of new products namely members of cross-functional new product development teams from areas such as...

New product development
R&D Business development

..that want to create or improve their development process, to ensure value creation and business growth in a highly competitive environment.

are the costs?

The investment on this course is:
€7000 / team for HiSeedTech member companies;
€9500 / team for non-member companies.

The program fee covers tuition, reading materials and coffee breaks.

Applications are only considered after payment, that can be made by check (payable to HiSeedTech) or bank transfer (IBAN: PT50004601110060039594410).

it works?

The program takes place in four sessions, each session over a two days period (from 2 pm until 7 pm):

07, 08 May | Part 1
21, 22 May | Part 2 
11, 12 June | Part 3 
9, 10 July  | Part 4

10, 11 May | Part 1
24, 25 May | Part 2
14, 15 June | Part 3
28, 29 June | Part 4

Each team will undertake an NPD project of strategic importance to the company, while following the NPD process.

Each session is separated by several weeks, to allow participants to gather necessary information and develop the project.

The number of teams and participants that can attend the program in each of the locations where the program will be held (Porto and Lisbon) is limited (8 teams or 30 participants).

Applications are open at  https://hiseedtech.typeform.com/to/HYOfi6


Parte 1 - Defining the opportunity space and searching for ideas
Teams define the company-specific space in which they will search for new product and service ideas. This opportunity space is typically defined relative to their existing customer sets, geographic locations, current product portfolio, existing company capabilities and value chain position. The opportunities may be incremental to the existing capabilities and portfolio, or may explore new markets, and/or products fundamentally dissimilar to the existing product portfolio in the context of the company strategies. Having defined the opportunity space, the teams undertake a systematic search for new product or service ideas, using a set of guiding principles and tools to stimulate creative ideation.The teams articulate and prioritize the ideas, and then research them in the period prior to Session 2.

Part 2 - Tools for defining viable product and service offerings
Selecting from the prioritized and researched list of ideas, the teams are introduced to a set of tools to develop their top offerings.The primary focus is on user-centric design methods, in which the teams develop their offerings by fully understanding the user needs and user experiences.The output of Session 2 is a set of actions that can be undertaken by the team to incorporate user-centric insights into the product or service design prior to Session 3.  This part of the workshop will also cover additional market research tools that focus on understanding and analyzing customer needs.

Part 3 - Fleshing out the value proposition
With a product or service designed, the team needs to confirm that the concept is indeed providing value to the customer. In contrast to Session 2, the emphasis is now on confirming the value created for the customer/user, but relative to the current choices available to the customer in the market.The primary focus is on qualitative methods that provide direct evidence for adoption of the new product or service. This information is, therefore, part of the critical information required for a business case. The participants also identify the additional information required to build a business case that is appropriate for their company.

Part 4 - Completing the Business case
In this session participants will complete the business case and ensure that it is compelling and appropriately structured.The focus will then be on the process that has been followed, and examining how the company’s own NPD process (whether it is formalized or not) can be improved.


Angus Kingon

Brown University


Pedro Vilarinho


General Manager

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